starwood hotels and resorts worldwide - one of the world's largest
hotel and leisure companies.
in the management, development, and launching of the new websites
for all of its brands and the company’s customer loyalty program
(starwood preferred guests).
starwood developed a new online strategy with
the goal to be the leader in hotel and leisure industry in leveraging
technology to service its customers, and reduce the cost of making
we first stabilized starwood's original websites
by helping them bring the website maintenance in-house. while the
new architecture was being designed, we helped starwood develop
a team of employees that would assist in developing and maintaining
the new site.
new architecture that was created became the technical foundation
for the company, with the expectation that they were going to see
rapid online growth shortly after launch. this architecture was
designed to be both vertically and horizontally scalable. the design
also included leveraging the company's legacy applications.
starwood continues to reap the benefits of
this highly scalable design. starwood's online revenue continues
to grow, exceeding many of the original estimates. the company is
now more competitive by driving more of its reservations online,
which is cheaper and more responsive to the customers than other